Privacy Policy | Homeowners Quiz

Who we are

Homeowners Quiz is a free checkup for your home. It's run by Facefwd LLC ("we," "us," or "our").

We're not a home inspector, an insurance company, or a security company. We connect homeowners with partners that offer home security, home warranties, and home equity options, and those partners pay us.

You can reach us at privacy@facefwd.ai or by mail at 135 W 20th St, 5th Floor, New York, NY 10011.

What we collect

Quiz answers. The type of home you own, how long you've lived there, how old your home is, how old your heating, AC, and roof are, what home security you have, whether you have a home warranty, what worries you most, any big plans for the next year, roughly how much is left on your mortgage if you answer, and your ZIP code. We also save your home protection score, which we work out from your answers, whether your results show a home equity step, and which version of the first question you saw (we test two).
Contact details. Your first and last name, email, and phone number, only if you give them to us. The checkup doesn't ask for them. Your results page has an optional form to get your results by email, and it asks for them there.
Your consent record. When you check the consent box, we save the exact words you agreed to, their version, the date and time, the page address, your IP address, and your browser's user agent. If we used TrustedForm when you asked for your results by email, we keep its certificate link with your consent record.
Device and technical data. Your IP address, your browser's user agent (a short description of your browser and device), and the address of the page you're on.
Ad details. If you came from an ad: the UTM parameters in the link (tags that name the ad campaign), Google's campaign ID, the ad ID, the click ID the ad platform added (from Meta, Google, Microsoft, RevContent, Taboola, or Outbrain), and Meta's _fbc and _fbp cookies. We also save the first page you landed on, the site that sent you, when you arrived, and which of our articles you read before the checkup.
Partner link clicks. When you tap a partner link on your results, in one of our articles, or in one of our guides, we record which offer you tapped and when, your IP address, your browser's user agent, and the page you tapped it on (for an article or a guide, its address without the ad tags). On your results, we add your quiz's reference number. In an article, we add which article and which spot on the page. In a guide, we add which guide. For both, we add the ad details from the link you came in on.

How we collect it

From you. When you answer the checkup's questions, and if you fill in the form on your results page to get them by email.
From your browser. Your browser sends your IP address, user agent, and page address with each visit. The link from an ad carries the ad details listed above.
Through cookies. We use Google Tag Manager, a Google tool, to load Google Analytics and tags from ad platforms such as Meta and Google Ads. Those tags can set and read cookies in your browser, including Google Analytics' _ga cookies, Google Ads' _gcl cookies, and Meta's _fbc and _fbp cookies. If you opt out, or your browser sends Global Privacy Control, the ad tags don't run and Google Analytics doesn't set or read cookies on this browser. See Cookies and tracking.

How we use it

To run the quiz and show your results.
To email you a link to your results, if you ask for it.
To email and text you, marketing included, if you agree on your results page.
To keep proof of your consent to emails and texts.
To see which ads bring people here, and to show our ads to people who may find them useful.
To keep track of partner referrals, so partners can pay us.
To spot fraud, bots, and misuse, and to keep the site running.
To follow the law and respond to lawful requests.

Not with our partners, from your results page's form. The consent box on your results page's form lets Homeowners Quiz and Facefwd LLC email and text you. It names no other company, so we don't send your name, phone number, email, ZIP code, or answers from it to any of our partners.
With home warranty and home equity partners, if you tap their links. The link carries a reference number for your quiz, so they know you came from us, and the ID of the ad you came from, if any. It never carries your name, phone, or email. Once you're on their site, their privacy policy applies. From one of our articles, the link carries only a reference number for that tap.
With Google, for analytics. Google Analytics gets the pages you visit here, the quiz steps you reach, whether you finish the checkup, which of our articles you read, and which partner offers you see and tap. It helps us see how the site gets used. It doesn't get your name, email, phone, ZIP code, or your answers. It does get which version of the first question you saw and, on your results page, whether your home protection score fell in the top, middle, or lower band. If you opt out, or your browser sends Global Privacy Control, it still counts the visit, but without cookies or an ID for your browser, and Google doesn't use it for ads.
With ad platforms, such as Meta and Google. Through the cookies and tags described below, on every page, your results page included, and when you finish the checkup, ask for your results by email, or tap a partner link. This helps us measure our ads and reach people who may want them. From the moment you ask for your results by email, we also send Meta a scrambled (hashed) copy of your name, email, phone number, and ZIP code with each of these on this browser, matched against its own records so it can find more people like you and show our ads to them; it can't turn the scrambled version back into your details. On your results page the tags also see its address, which includes your quiz's reference number. If a home warranty or home equity partner later tells us you finished its form, we send Meta that result from our own servers, with the same scrambled copy and what that partner pays us, so we can tell which ad brought you. We don't send it if you opted out. Some state laws call this "sharing" or "targeted advertising." You can opt out in Your privacy choices. When you do, or when your browser sends Global Privacy Control, these tags don't run on this browser, and none of this is sent.
With service providers. Companies that help us run the site, such as our hosting and database providers, handle information for us. Resend sends the email with your results link for us, so it gets your name, your email address, your home protection score, and that link.
When the law requires it. For example, to respond to a subpoena or court order, or to protect someone's safety or our legal rights.
If our business changes hands. If we're part of a merger, sale, or similar deal, your information may go to the new owner.

Some state laws may treat what ad platforms get through their tags as a "sale" or "sharing." See Your state privacy rights.

Cookies and tracking

Cookies are small files a site saves in your browser. We load Google Analytics and ad tags with Google Tag Manager, and those tags may set or read cookies, including:

_ga and _ga_<ID> (Google Analytics). Lets Google Analytics count visits and see which quiz steps people reach.
_fbp (Meta). Tells Meta which browser visited, so it can measure and show ads.
_fbc (Meta). Remembers the Meta ad click that brought you here.
_gcl_au and _gcl_aw (Google Ads). Help Google measure which ad clicks lead to a finished checkup.

If you opt out, or your browser sends Global Privacy Control, our site doesn't set or read any of these cookies on this browser. Cookies set before you opted out stay until they expire or you delete them, but our site stops using them.

We also use your browser's storage to keep your quiz answers for up to 2 hours, so a refresh doesn't lose your place. It also keeps the ad details from the link you came in on, which of our articles you read, and your privacy choice. It also keeps which version of the checkup's first question this browser sees (we test two), until you clear it. While the tab is open, it keeps your latest results too, so they show at once when you go back to them. It also notes which pages, results, and article offers this tab has already counted, so a refresh isn't counted twice. It keeps a key for each checkup this browser finished, for up to 30 days, so only this browser can send the form on its results page. Your contact details themselves aren't kept there: after you ask for your results by email it keeps only a scrambled (hashed) copy of your name, email, phone number, and ZIP code, for up to 30 days, so the pages you visit and the partner links you tap afterward can be matched to our ads. Opting out deletes it.

Global Privacy Control. If your browser sends this signal, we treat it as a request to opt out of the sale or sharing of your information, and of targeted ads, on that browser. It works like the opt-out in Your privacy choices, starts as soon as the page loads, and needs nothing else from you. Your privacy choices shows when we've honored it. If you then ask for your results by email, the box you check lets Homeowners Quiz and Facefwd LLC email and text you; it doesn't change this opt-out. Your results show either way, without that form (see Notice of financial incentive).

Visiting from Europe. If you visit from the European Economic Area, the UK, or Switzerland, our site turns ad tags off for your browser from the first page: they don't run, and Google Analytics doesn't set or read cookies. Google Analytics still gets your quiz's reference number. Google works out the location from your IP address.

Do Not Track. There's no agreed standard for Do Not Track signals, so we don't respond to them. We do honor Global Privacy Control.

You can also block or delete cookies in your browser settings. The quiz still works without them.

Your privacy choices

You can opt out of the sale or sharing of your information, and of targeted ads, on this browser. When you do, or when your browser sends Global Privacy Control, our site stops running ad tags, including Meta's and Google's, on this browser. Google Analytics still counts visits, but without setting or reading cookies, so it has no ID for your browser.

On this browser

You haven't opted out of ad tracking.

Your choice is saved in this browser only. If you clear your browser data, switch browsers, or use another device, you'll need to choose again. An opt-out starts right away. If you opt back in, that takes effect the next time you open or reload this site.

To opt out of the sale or sharing of information we already have about you, like your contact details, email privacy@facefwd.ai. You can also use any of the rights in the next section.

Your state privacy rights

If you live in California or another state with a consumer privacy law, you may have the right to:

Know and access. Ask what personal information we've collected about you, where it came from, why we collected it, and who we've shared it with, and get a copy.
Delete. Ask us to delete your personal information. We may keep some records the law lets or requires us to keep, like proof of consent.
Correct. Ask us to fix information that's wrong.
Opt out. Tell us not to sell or share your personal information, or use it for targeted ads. See Your privacy choices.
Appeal. Ask us to take another look if we turn down your request. If we still say no, you can contact your state attorney general.
Be treated the same. Using these rights won't change your home protection score or ratings, or what the checkup costs you (nothing). You see your results without giving any contact details. To get them by email, the form on your results page asks you to agree that Homeowners Quiz and Facefwd LLC may email and text you; see Notice of financial incentive.

How to make a request

Email privacy@facefwd.ai or write to us at 135 W 20th St, 5th Floor, New York, NY 10011. Tell us which right you'd like to use.

Authorized agents. Someone you authorize can make a request for you. We may ask for proof that you gave them permission, and ask you to confirm your identity with us directly.

Verification. Before we act on a request to know, delete, or correct, we check that it really comes from you. Usually we'll ask you to confirm the email or phone number you gave us. We use what you send only to check your request.

We'll respond within the time your state's law allows.

Notice of financial incentive

What it is. The checkup and its results are free, and they need no contact details. To get your results by email, the form on your results page asks for your name, email, and phone number and for your agreement that Homeowners Quiz and Facefwd LLC may email and text you, marketing included. Because we gain from being able to reach you, the law may treat the emailed results as a financial incentive.

What it covers. The details listed in What we collect and the sharing described in How we share it.

How to join. Fill in the form on your results page and check its box.

How to withdraw. At any time, as explained in Emails and texts; we'll stop emailing and texting you from then on. Your results stay available at their link.

Why we think it's fair. We work out the value of your details from what reaching you by email and text earns us, less what it costs us to run the checkup, and we believe the free results are reasonably related to that value.

Emails and texts

The checkup doesn't ask for your contact details. Your results page has an optional form to get your results by email. To send it, you check its consent box, and so you agree that Homeowners Quiz and Facefwd LLC may send you emails and text messages, marketing included, at the email and number you gave, including with automated technology, as described next to that box. It names no other company, and we don't pass your details from it to our partners. Leaving the form alone changes nothing about your results, and your consent is not a condition of buying anything.

You can withdraw your consent at any time, in any reasonable way. For example:

Reply STOP to a text.
Use the unsubscribe link in an email.
Contact us at privacy@facefwd.ai.

If you tell us, we record your request and act on it within 10 business days. If your consent also named other companies, we pass your request on to each of them in that time.

How long we keep it

We keep information as long as we need it for the reasons in this policy, or as long as the law requires.

Consent records. 5 years from the day you gave consent, so we can show what you agreed to.
Checkups, including contact details. 5 years from the day you finished the checkup.
Checkups without contact details. 24 months.
Requests to withdraw consent. Kept even after we delete your other information: your phone number or email and your request stay on our do not contact list, so we never contact you again.
Partner link clicks. 24 months.

How we protect it

We take reasonable steps to protect the information we hold. No website or system is perfectly secure, though, so we can't promise yours will always be safe.

Children

Homeowners Quiz is for adults. It isn't meant for anyone under 18, and we don't knowingly collect information from anyone under 18. If you think someone under 18 has given us information, contact us and we'll delete it.

California notice at collection

If you live in California, here's a summary of the personal information we collect, why, whether we sell or share it, and how long we keep it. The sections above have the details.

Identifiers

What it includes: Your name, email, phone number, IP address, and your quiz's reference number.
Why we collect it: To email you your results, and to email and text you, marketing included, as you agree. To keep a record of your consent, and to prevent fraud.
Sold or shared?: We don't pass the name, email, and phone you give on your results page to our partners. If you ask for your results by email, from then on Meta gets a scrambled (hashed) copy of your name, email, and phone with each page you visit and each partner link you tap on this browser, your results page included, and again from our servers if a partner tells us you finished its form, to match our ads to you, unless you opt out. Your quiz's reference number goes to home warranty and home equity partners when you tap their links. Google sees your IP address when Google Tag Manager and Google Analytics load on our pages. Google Analytics also gets your quiz's reference number, unless you opt out, and can see it in the address of your results page either way. Ad platforms can see your IP address through their tags, unless you opt out, and on your results page they also see its address, which includes your quiz's reference number.
How long we keep it: 5 years from the day you finished the checkup.

Quiz answers

What it includes: The type of home you own, how long you've lived there, your home's age, the age of your heating, AC, and roof, your home security, whether you have a home warranty, what worries you most, your plans for the next year, roughly what's left on your mortgage if you answer, your ZIP code, your home protection score, whether your results show a home equity step, and which version of the first question you saw.
Why we collect it: To show your results.
Sold or shared?: We don't pass your ZIP code or your answers to our partners. Once you ask for your results by email, Meta gets a scrambled (hashed) copy of your ZIP code with each page you visit and each partner link you tap on this browser, and again from our servers if a partner tells us you finished its form, to match our ads to you, unless you opt out.
How long we keep it: 5 years with contact details, 24 months without.

Online identifiers and ad data

What it includes: Google Analytics' _ga cookies, Google Ads' _gcl cookies, Meta's _fbc and _fbp cookies, the click IDs ad platforms add to their links (Meta's fbclid, Google's gclid, gbraid, and wbraid, Microsoft's msclkid, RevContent's rc_uuid, Taboola's tblci, and Outbrain's obclid), Google's campaign ID, the ad ID, UTM parameters, and your browser's user agent.
Why we collect it: To count visits, measure our ads (including which ad clicks led to a finished checkup or a partner link tap), and show them to people who may want them.
Sold or shared?: Shared with Google for analytics. Shared with ad platforms such as Meta and Google, to measure and show our ads, unless you opt out. If you opt out, or your browser sends Global Privacy Control, ad tags don't run on this browser and Google Analytics doesn't set or read cookies. The ad ID also goes to home warranty and home equity partners when you tap their links. If you opt out, or your browser sends Global Privacy Control, we don't save the Google, Microsoft, RevContent, Taboola, or Outbrain click IDs, either on their own or inside the page addresses we keep, and partner link taps in our articles save no ad click ID.
How long we keep it: 24 months.

Internet activity

What it includes: Pages you visit here, the quiz steps you reach, when you finish the checkup, whether you ask for your results by email, which of our articles you read and which offers in them you see and tap, the page you landed on, the site that sent you, and partner links you tap.
Why we collect it: To run the site, see how it gets used, measure our ads, and keep track of partner referrals.
Sold or shared?: Shared with Google for analytics, without cookies if you opt out. Shared with ad platforms such as Meta and Google, unless you opt out.
How long we keep it: 24 months.

Consent records

What it includes: The consent words you agreed to, their version, the date and time, any companies they named, the page address, your IP address, your user agent, and a TrustedForm certificate link, if we used TrustedForm.
Why we collect it: To show what you agreed to, and when.
Sold or shared?: Not sold. We may give it to a company your consent named as proof of that consent, or when the law requires it.
How long we keep it: 5 years.

Personal information we collect
Category	Why we collect it	Sold or shared?	How long we keep it
IdentifiersYour name, email, phone number, IP address, and your quiz's reference number.	To email you your results, and to email and text you, marketing included, as you agree. To keep a record of your consent, and to prevent fraud.	We don't pass the name, email, and phone you give on your results page to our partners. If you ask for your results by email, from then on Meta gets a scrambled (hashed) copy of your name, email, and phone with each page you visit and each partner link you tap on this browser, your results page included, and again from our servers if a partner tells us you finished its form, to match our ads to you, unless you opt out. Your quiz's reference number goes to home warranty and home equity partners when you tap their links. Google sees your IP address when Google Tag Manager and Google Analytics load on our pages. Google Analytics also gets your quiz's reference number, unless you opt out, and can see it in the address of your results page either way. Ad platforms can see your IP address through their tags, unless you opt out, and on your results page they also see its address, which includes your quiz's reference number.	5 years from the day you finished the checkup.
Quiz answersThe type of home you own, how long you've lived there, your home's age, the age of your heating, AC, and roof, your home security, whether you have a home warranty, what worries you most, your plans for the next year, roughly what's left on your mortgage if you answer, your ZIP code, your home protection score, whether your results show a home equity step, and which version of the first question you saw.	To show your results.	We don't pass your ZIP code or your answers to our partners. Once you ask for your results by email, Meta gets a scrambled (hashed) copy of your ZIP code with each page you visit and each partner link you tap on this browser, and again from our servers if a partner tells us you finished its form, to match our ads to you, unless you opt out.	5 years with contact details, 24 months without.
Online identifiers and ad dataGoogle Analytics' _ga cookies, Google Ads' _gcl cookies, Meta's _fbc and _fbp cookies, the click IDs ad platforms add to their links (Meta's fbclid, Google's gclid, gbraid, and wbraid, Microsoft's msclkid, RevContent's rc_uuid, Taboola's tblci, and Outbrain's obclid), Google's campaign ID, the ad ID, UTM parameters, and your browser's user agent.	To count visits, measure our ads (including which ad clicks led to a finished checkup or a partner link tap), and show them to people who may want them.	Shared with Google for analytics. Shared with ad platforms such as Meta and Google, to measure and show our ads, unless you opt out. If you opt out, or your browser sends Global Privacy Control, ad tags don't run on this browser and Google Analytics doesn't set or read cookies. The ad ID also goes to home warranty and home equity partners when you tap their links. If you opt out, or your browser sends Global Privacy Control, we don't save the Google, Microsoft, RevContent, Taboola, or Outbrain click IDs, either on their own or inside the page addresses we keep, and partner link taps in our articles save no ad click ID.	24 months.
Internet activityPages you visit here, the quiz steps you reach, when you finish the checkup, whether you ask for your results by email, which of our articles you read and which offers in them you see and tap, the page you landed on, the site that sent you, and partner links you tap.	To run the site, see how it gets used, measure our ads, and keep track of partner referrals.	Shared with Google for analytics, without cookies if you opt out. Shared with ad platforms such as Meta and Google, unless you opt out.	24 months.
Consent recordsThe consent words you agreed to, their version, the date and time, any companies they named, the page address, your IP address, your user agent, and a TrustedForm certificate link, if we used TrustedForm.	To show what you agreed to, and when.	Not sold. We may give it to a company your consent named as proof of that consent, or when the law requires it.	5 years.

To opt out of the sale or sharing of your information, see Your privacy choices.

Changes to this policy

We may update this policy. When we do, we'll change the "Last updated" date at the top. If a change is important, we'll say so on the site.

Contact us

Questions or requests about your privacy? Contact Facefwd LLC:

Email: privacy@facefwd.ai
Mail: 135 W 20th St, 5th Floor, New York, NY 10011